08.07.2023 - By Storytelligent
I've been talking a lot about using customer testimonials to glean
customer insight. But what exactly is customer insight? So I felt it
appropriate to invite an expert, my friend and colleague, Gina Fong, on
the podcast to explain.
Gina, an esteemed assistant clinical professor at The Kellogg School of
Management, takes us on an eye-opening exploration of her role as a
consumer anthropologist. Learn how Gina's unique approach uncovers
hidden motivations, fears, and desires that go far beyond mere data
points.