NN/g UX Podcast by Nielsen Norman Group

05.10.2024

39. Cross-Cultural UX Research (feat. Feifei Liu, International UX Researcher)

Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu,...

04.11.2024

38. User Interviews (feat. Steve Portigal, Research Consultant and Author)

In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We...

03.28.2024

Bonus Episode: Design’s Role as AI Expands (Feat. Don Norman and Sarah Gibbons, VP at NN/g)

AI is changing faster than we can sometimes process and will likely do so for a while. The recent tech layoffs have also not spared UX professionals, adding to the uncertainty about our future roles in this rapidly changing environment....

03.01.2024

37. XR: Improving Learning Outcomes

Extended reality (XR) experiences hold the potential to transform the way we learn, work, and collaborate. Specifically, it can make educational experiences more interactive, engaging and ultimately drive higher learning outcomes. In this episode, we feature Jan Plass, who discusses...

02.16.2024

36. AI & UX: Innovations, Challenges, and Impact

The surge of AI is currently changing the way we work and live. To avoid feeling left behind, it is important to engage with and understand these tools. This is true for UX designers just as much as almost everybody...

02.02.2024

35. Wireframing & Prototyping (feat. Leon Barnard, Content Manager, Balsamiq)

Wireframing is an incredibly useful design technique to flesh out conceptual ideas and communicate them to others. However, with the advent of powerful prototyping tools, some designers may think of these as irrelevant or outdated practices. Leon Barnard, Content Manager...

01.05.2024

34. Data-Driven Decision-Making and Intranet Design (feat. Christian Knoebel and Charlie Kreitzberg, Princeton University)

We often talk about measuring progress, but it can sometimes be harder to do in practice than in theory, especially when you’re combining mixed research methods. However, some teams have managed to not only make sense of the data, but...

12.04.2023

33. Tracking UX Progress with Metrics (feat. Dr. John Pagonis, UXMC, Qualitative and Quantitative Researcher)

Measuring a user experience can be intimidating at first, but it's an essential part of determining whether your work is moving in the right direction (and by how much). UX Master Certified Dr. John Pagonis shares his experiences from working...

10.13.2023

Quick Update: Episodes Now On YouTube!

(But don't worry, we will still continue publishing future episodes on Spotify, Apple Podcasts, and many other platforms!) Check out our YouTube Channel here Go to our YouTube Podcast playlist

09.08.2023

32. Conducting Research with Employees (feat. Angie Li, UXMC, Senior Manager of Product Design at Asurion)

Research with employees might sound easy in theory: you work in the same company as the people you need to observe or interview, and you might not even need to pay them for input. However, there's a bit more to...

08.11.2023

31. Service Design 101 (feat. Thomas Wilson, UXMC, Senior Principal Service Designer & Strategist)

Members of our UX Master Certified community are applying UX principles to their work in a range of different ways. In this episode, we interview Thomas Wilson, Senior Principal Service Designer at United Healthcare and discuss what service design is...

07.07.2023

30. Stakeholder Relationships (feat. Sarah Gibbons, Vice President at NN/g)

Building stakeholder relationships is no easy task but it is crucial for getting buy-in, aligning expectations and ultimately building trust. But, what even is a "stakeholder" and how do you know if you have good relationships built? In this episode,...

06.02.2023

29. UX Mentorship (feat. Tim Neusesser, UX Specialist at NN/g, and Travis Grawey, Director of Product Design at OfficeSpace)

The importance of mentorship for personal and professional development is an often-discussed topic, yet it can be challenging to find a mentor or become a mentor yourself. In this episode, we feature a conversation between a mentee, NN/g’s Tim Neusesser,...

05.05.2023

28. Games User Research (feat. Steve Bromley, author and games user researcher)

Have you ever wondered what it's like to usability test a video game? Or what goes on behind the scenes of gaming studios as they prepare for big release dates? In this episode, games user researcher Steve Bromley shares how...

04.08.2023

27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)

If you ask experienced UX practitioners how to stay user-centric, you’ll inevitably hear something about the importance of customer journeys. However, as teams become more mature in their UX practices, the number of journeys being tracked and analyzed has been...

03.03.2023

26. The Evolution of UX (feat. Dr. Jakob Nielsen, Co-Founder & Principal, NN/g)

The UX industry has recently seen what some call "unprecedented" shifts with layoffs and generative artificial intelligence rapidly changing how UX work is done. However, there have been similarly turbulent periods in tech, decades before. Dr. Jakob Nielsen reflects on the changes that...

02.03.2023

25. Discount Usability: Expert Reviews and Heuristic Evaluations (feat. Evan Sunwall, UX Specialist, NNg)

With the recent surge in tech layoffs, a downsizing of UX labor means UX research is harder to do, meaning: research needs to be prioritized in really intentional ways. Discount inspection methods like expert reviews and heuristic evaluations can help...

01.06.2023

24. Artificial Intelligence: What Is It? What Is It Not? (feat. Susan Farrell, Principal UX Researcher at mmhmm.app)

The term artificial intelligence, AI, is having a bit of a boom, with the explosion in popularity of tools like ChatGPT, Lensa, DALL•E 2, and many others. The praises of AI have been equally met with skepticism and criticism, with...

09.30.2022

23. Building Better Products with a Better Mindset (feat. Ryan Hudson-Peralta, Principal Experience Designer at Rocket Homes)

Building exceptional experiences usable by all is no easy feat. Focusing on what can be influenced and accepting what cannot be changed are two critical steps to crafting better products... and careers. We spoke with Ryan Hudson-Peralta, a principal experience...

08.12.2022

22. UX, Big Data, and Artificial Intelligence (feat. Kenya Oduor, Ph.D., founder of Lean Geeks)

How has the UX field changed over the years? What does the future of UX work look like if scope is wildly expanding? Will we be automated out of a job? What should teams do to ensure they’re not misinterpreting...

06.03.2022

21. Making Your Visual Designs Work Harder For You (feat. Kelley Gordon, Digital Design Lead at NN/g)

Visual design takes a lot more work than just making things look pretty, and is a fundamental part of many user's experiences. Our digital design lead, Kelley Gordon, shares some practical tips for both designers and "non-designers" alike to strengthen...

04.19.2022

20. What Makes a "Good" UX Professional?

What does it take to be successful in the field of user experience? There isn't a single, clear-cut answer, but there are a number of different skills, traits, and perspectives that foster better workplace relationships and strengthen creative problem-solving. Anna...

03.18.2022

19. Designing a UX Career (feat. Sarah Doody, Founder of the Career Strategy Lab)

Have you thought about your career lately? Chances are, you have - given the buzz around the record high voluntary resignation rates during this “Great Resignation.” In this episode, Sarah Doody, UX Researcher, Experience Designer, and Founder of the Career...

02.04.2022

18. Presenting UX Work in a Compelling Way (feat. David Glazier, Senior Staff UX Designer at Illumina)

UX professionals often find themselves saddled with the burden of convincing others to value UX work. David Glazier, Sr. Staff UX Lead of Digital Experience at Illumina tells his story about how effective communication helped him get buy-in with stakeholders...

01.07.2022

17. User Research Trends: What's Changed and What Hasn't (feat. Erin May and JH Forster, hosts of Awkward Silences)

There is no question that user research has changed over the last two years, but how significant are those changes? The answer is complex, but User Interviews' Erin May (VP Growth & Marketing) and JH Forster (VP Product) demystify these...

12.13.2021

16. What's up with DesignOps? (feat. Kate Kaplan, Insights Architect at NN/g)

As design teams mature in size and scope, the importance of intentionally designing and systematizing processes, approaches, and tools becomes increasingly difficult to ignore. Kate Kaplan shares insights from her research studying design teams and offers tips for those seeking...

11.08.2021

15. The Metaverse, Blockchain, and UX (feat. Geoff Robertson, Founder & UX Specialist at Chockablock)

A two-part podcast episode discussing the implications of decentralized computing and mixed reality on the future of UX work. Geoff's Website: geoffrobertson.me 1-Hour Talks discussed in the episode: Blockchain 101 Blockchain & UX Related courses: Emerging Patterns in Interface Design (UX Certification eligible...

10.14.2021

14. Keeping Product Visions User-Centered (feat. Anna Kaley, UX Specialist at NN/g)

Product visions can align a team and inspire a better future state. When visions stem from real user needs, the ideas that follow have the greatest potential for success. NN/g UX Specialist Anna Kaley discusses keeping users at the center...

10.08.2021

13. Special Edition: What's the "UX hill" you would die on?

To kick off Season 2, we're releasing a special edition episode, inspired by a tweet posted by @AllisonGrayce in Feb 2021, where she asks followers, "what's a #ux hill you regularly die on?" Host Therese Fessenden asks both NN/g team...

07.02.2021

12. ResearchOps (feat. Kara Pernice, Sr. VP at NN/g)

One might think user research gets easier when there are more people available to do it; but managing research initiatives at scale can be a difficult task in itself. In this episode, Kara Pernice, Senior VP at NN/g shares her...

06.04.2021

11. Solo UX: How to Be a One-Person UX Team (feat. Garrett Goldfield, UX Specialist at NN/g)

Advocating for UX work is hard. It's even harder when you're the only UX professional on your team. That said, there is still hope for one-person UX teams, and Garrett Goldfield shares his recommendations on how to make the most...

05.07.2021

10. On Delight, Emotion, and UX - Flipping the Script with UX Specialists Therese Fessenden & Rachel Krause

To celebrate our first podcast milestone, we flipped the script. NN/g UX Specialist Rachel Krause guest-hosts this episode, and interviews host Therese Fessenden about the concept of "delight" in user experience: what it is, why the pursuit of delight can often...

04.02.2021

9. You Are Not the User: How the the False Consensus Effect Can Lead Good Design Astray (feat. Alita Joyce, UX Specialist at NN/g)

Does having more experience in the UX industry enable you to make better design decisions by intuition? Does user research ever become a waste of time if some research already exists in academic papers? The answer, it seems, is not...

03.05.2021

8. Thinking Beyond Interactions: Omnichannel Experiences and CX (feat. Kim Salazar, Sr. UX Specialist at NN/g)

What does it take to create a great customer experience? As it turns out: a lot more than just a series of great interactions. Kim Salazar, Sr. UX Specialist, shares her expertise on what omnichannel experiences are, why they matter...

02.05.2021

7. Lessen Digital Misery with Complex Apps (feat. Page Laubheimer, Sr. UX Specialist at NN/g)

"Keep it simple," is one of many great UX mantras... but how exactly does someone "keep it simple" when working with complex applications? In this episode, Page Laubheimer, Senior UX Specialist with NN/g, shares his expertise in information architecture (IA)...

01.01.2021

6. Ethics in UX (feat. Maria Rosala, UX Specialist at NN/g)

Aren't all "user-centered" designs ethical by default if we're giving people what they want? Not exactly. Maria Rosala, UX Specialist at NN/g, shares her thoughts about how we can be better researchers and designers by asking critical questions about our...

12.04.2020

5. ROI: The Business Value of UX (feat. Kate Moran, Sr. UX Specialist at NN/g)

How do you evaluate the impact of UX work? As the world faces another bout of pandemic lockdowns, UX teams are finding themselves in a tough position of justifying their work to business decision-makers. Kate Moran, Senior UX Specialist at...

11.06.2020

4. Creativity During a Crisis (feat. Aurora Harley, Sr. UX Specialist at NN/g)

"Diamonds are made under pressure," but what does that mean for creativity and productivity? Aurora Harley, Senior UX Specialist, shares some advice on staying creative and productive during times of stress, thoughts on reframing constraints as opportunities, and tips for...

10.09.2020

3. UX Careers: Growing in (and out of) Your Current Role (feat. Rachel Krause, UX Specialist at NN/g)

What does a typical UX career path look like? Are there even typical career paths in UX? How can you become a UX leader? What should new and seasoned UX professionals keep in mind as they move through their careers?...

09.04.2020

2. Empathy, Adaptability, and Design (feat. Sarah Gibbons, Chief Designer at NN/g)

Sarah Gibbons & Therese Fessenden discuss empathy and adaptability as critical design skills (perhaps now more than ever) and share thoughts on how design plays a bigger role than meets the eye. Resources cited in this episode: NN/g Instagram: @nngux Service...

08.10.2020

1. What is UX, anyway? (feat. Dr. Jakob Nielsen, the usability guru)

Nielsen Norman Group is celebrating its 22nd anniversary by launching our very own NN/g UX Podcast. Join host Therese Fessenden as she interviews NN/g co-founder Dr. Jakob Nielsen on the most important questions about our industry: What really is "user...

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