19: NRA, watch out: Meet Bloomberg's supermom secret weapon

For two long decades, gun safety reform was a nonstarter. And then came the Newtown massacre. Outrage swept the country. Politicians vowed to act. And in Zionsville, Indiana, a stay-at-home mother of five logged on to Facebook and created a page that would become the epicenter of a new movement of moms to demand action and save lives. 

That mom, Shannon Watts, was a political neophyte, but her communications expertise—honed in her past career as a PR pro—made her an instant force to be reckoned with. Within a year, she and her network became the grassroots partner of Michael Bloomberg's campaign to stem the tide of gun violence in America. And this week, Bloomberg and Watts announced a new organization, Everytown for Gun Safety, and a $50 million plan to hold anti-safety politicians accountable in this year's elections... with far greater investments possible down the line. 

Today on The Good Fight, Shannon shares her story, her strategy, and the reasons why change is possible in a country where tens of thousands die from gunshots every year. http://thegoodfight.fm/19