In episode #2731, we discuss the difference in earnings between YouTube long-form views and YouTube shorts views, highlighting the challenges of monetizing short-form content. We also explore Amazon's non-endemic ads, Kindle's success, and the influence of Oprah's endorsement.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Revenue comparison: 1B YT shorts vs. 1B YT long-form views, Non-endemic ads from Amazon, & more
(01:15) Revenue comparison: 1B YT shorts vs. 1B YT long-form views
(11:53) Exploring Amazon's non-endemic ads
(15:30) Kindle's success and Oprah's influence
(17:43) That’s it for today! Don’t forget to rate, review, and subscribe!

 
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See omnystudio.com/listener for privacy information.

Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

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In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers
(01:15) Our thoughts on Alex Hormozi's content shift
(08:41) Is 'giving value' overrated?
(14:10) Underrated vs overrated marketers
(17:23) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers

In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Why there will never be another Oprah, and Frame.io's $1.3B startup lessons
(01:15) Why there will never be another Oprah
(10:16) Frame.io's $1.3B startup lessons
(26:00) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

Why there will never be another Oprah, and Frame.io's $1.3B startup lessons

In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Unconventional Ways to Improve Sleep and Health
(06:17) Temperature Management and Relaxation Techniques
(11:09) The Future of Sleep and Health: Data and AI
(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
(25:02) The Power of Word of Mouth and Building Trust
(30:02) The Future of Sleep Technology: Advanced Features and Personalization
(39:09) Living and Working Together
(41:17) Setting Boundaries for Work-Life Balance
(45:20) Inflection Points in Building a Hardware Business
(51:56) Creating a Written Culture and Data-Driven Decision-Making
(55:31) The Value of Board Meetings
(58:37) Breaking the Rigidity of Fixed Meetings
(01:03:01) Hiring for Greatness
(01:08:00) The Intensity of Startup Life
(01:12:14) A/B Testing Work Environments
(01:17:12) Religion as a Marketing Strategy

 
Go to https://www.marketingschool.io to learn more!
 
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Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

In episode #2739, we discuss the impact of Google's helpful content update, the future of SEO and AI, the growth of Google and OpenAI, the partnership between CNET and Best Buy, the rise of influencer marketing, and the importance of product or service quality in driving revenue.
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: 97% hit by Google's HCU, Newspaper publishers sue Microsoft/OpenAI, CNET+Best Buy, and more
(01:15) 97% of these sites got hit by Google's HCU
(08:54) Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement
(11:08) CNET + best buy = new era for media?
(12:59) 70% of millennials relating to creators over celebrities
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:



What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

97% of these sites got hit by Google's HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creato

In episode #2738, we discuss takeaways from an interview with Patrick Collison, the CEO of Stripe, and Jensen Huang from NVIDIA. We cover the use of group feedback instead of private criticism, the potential impact of AI on industries and jobs, the challenges of implementing AI in large corporations, and the varying adoption rates. 
 
 
Don’t forget to help us grow by subscribing and liking on YouTube!
 
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 
 
TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: NVIDIA's Jenson Huang's unorthodox leadership style, and How AI agents will change marketing
(01:15) NVIDIA's Jenson Huang's unorthodox leadership style
(07:43) How AI agents will change marketing
(24:13) That’s it for today! Don’t forget to rate, review, and subscribe!

 
Go to https://www.marketingschool.io to learn more!
 
Leave Some Feedback:



What should we talk about next? Please let us know in the comments below


Did you enjoy this episode? If so, please leave a short review.

 
Connect with Us: 
 

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
See omnystudio.com/listener for privacy information.

Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story

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