RG71: 160k Email Subscribers by Leveraging Content Marketing With Alyce Currier From Wistia

Content marketing is a term so repeated in the digital marketing space that it can easily lose it’s meaning or be associated with pure buzz and nothing concrete.

I get it.

But this is the story of a company (Wistia) and how they broke through the noise by understating exactly what type of contenting they should be creating early on to reach their ideal customers.

I invited Alyce to talk about their content strategy. And here’s a few of the things you will learn from this episode.

Takeways

* How they set goals for their campaigns

* Identifying the best channels to deliver content on

* Setting up a content calendar

* Contributing to create your content

* Promoting you content

Resources

* Clearbit

* Trello

* Slack