In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importanc...

SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581

Want to boost your website's visibility on Google and enhance your brand's reputation?

We'll guide you on transforming your business from relying on referrals or direct sales to becoming an inbound marketing powerhouse using thought leadership, ultimately generating high-quality Marketing Qualified Leads (MQLs).&nbsp;

Look no further than our digital marketing podcast, your go-to resource for all things search marketing &amp; demand generation. Search engine optimization (SEO) + Paid Media (PPC) = new leads.&nbsp;

Join Matthew Bertram and our expert guests as we uncover the latest trends and strategies to skyrocket your rankings and grow your business, credibility, and authority online!

 From keyword research to advanced link building tactics, we delve into the nuances of SEO alongside content marketing and PR. Learn how to position your brand strategically, tell compelling stories that resonate with your audience, and leverage advertising tactics effectively to drive quality leads.

 Discover how reputation management concepts can safeguard your brand's online presence and why thought leadership is crucial in today's competitive landscape. Our podcast is your shortcut to actionable insights that will transform your SEO game and propel your business forward.

 Stop searching through endless blog posts and videos—get the cutting-edge SEO strategies curated for you from a expert marketer.&nbsp;

Subscribe now and unlock the power of SEO to generate high-quality leads and elevate your brand's online presence! Also, check out the old podcasts as well on topics your interested in, all still very relevant.
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Tune in to the "SEO Podcast: Unknown Secrets of Internet Marketing" by Bestseopodcast.com. Since its debut in 2009, this podcast has garnered over 4 million downloads across 100+ countries, making it a trusted resource for navigating the ever-changing digital marketing landscape.

 Explore a vast library of 500+ episodes covering topics like SEO, PPC, Email Automation, social media marketing, and more. Whether you're a marketer, business owner, or agency professional, discover actionable insights—from beginners to experts—on leveraging the internet to market and grow your brand. 
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Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget.Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives that really connect with your audience and position your brand as the go-to expert in your field.We will talk about going "LEAN" in your marketing stra...

Content Marketing: How to sell with stories for startups and founds by Sarah Noel Block Ep. 607

Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today.Matty will share his insights on podcast advertising and how brands are leveraging this platform to connect with listeners effectively. We'll learn about some cool strateg...

Audio and Video Podcasting Advancements: Changing Landscape of Storytelling with Matty Staudt Ep. 606

Welcome to the Best SEO Podcast, where today we delve into the world of business strategy and branding. In this episode, we sit down with Fred Cary, an esteemed entrepreneur, branding expert, and fundraising consultant to delve into the crucial aspects of your brand: its origin story, values, and name.Fred Cary, with his extensive experience in fundraising for startups, provides invaluable insights into how a strong brand can significantly impact a company's ability to secure funding and inve...

Brand Power: Maximizing Your Brand's Potential for Funding Success with Fred Cary Ep. 605

Today on the Best SEO Podcast, we dive into the process of starting to integrate a sales function into an existing organization. Our guest, Michel Prive, a seasoned Fractional VP of Sales, brings invaluable insights and strategies for businesses looking to transition from a primarily marketing-focused approach to a comprehensive sales-driven model.With years of experience guiding companies big and small through this transformation, Michel Prive shares practical steps and considerations for de...

Sales Shift: From Marketing to Momentum with Michel Prive Ep. 604

Tune in to understand the basics as well as the intricacies of identifying and neutralizing harmful website links. Matt outlines what is the difference between beneficial and harmful links, offering actionable strategies grounded in Google's Webmaster Guidelines. Whether you're a website owner, SEO professional, or digital marketer, this podcast empowers you to safeguard your online presence by mastering the art of disavowing harmful links. Join us as we equip you with the knowledge...

SEO vs. Paid Search? How About SEO and Paid Search! Ep. 581

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