The importance of authentic writing, with Shrek writer Roger S.H. Schulman

It was an honour to chat with one of the co-writers of Shrek, Roger S.H. Schulman. In addition to his hugely successful writing career, Roger coaches writers, including people like me who are keen to improve their business writing and tell a story in their marketing.One thing I was really keen to explore with Roger was how to create empathy in a business marketing story, given that the opportunity to do so is much more limited in a few lines of marketing copy than in a full-length movie. As e...