09.09.2021 - By Storytelligent
It sounds like a gimmick: brand storytelling. But what does it actually mean? And is it something you should be doing?
Want to know a secret? You’re already doing it.
In this episode, I unpack the mechanics behind brand storytelling, dig into the risk we take when we don’t develop a brand strategy, and take a deep look at how stories are the fundamental building blocks of human communication and meaning creation.
SOURCES AND REFERENCES
Building a StoryBrand by Donald Miller
The Seven Basic Plots: Why We Tell Stories By Christopher Booker
Jordan Peterson's model of meaning creation
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