Have you ever heard of the “Million Dollar Tool”? It only costs about $2.25, but it saves chain restaurants over a million dollars in product a year. Can you guess what it is?

 It’s a rubber spatula.

 Just scraping out that little bit of dressing, sauce, or whatever from one pan to transfer it into the new pan (instead of the trash) saves them SO MUCH MONEY every single year.

 So, why am I telling you this?

 This is a testament that being more resourceful in business (almost always) leads to being more profitable in business. The more you can do with less, the more resilient you will become and the bigger your bottom line will be. (yes and amen)

 This is exactly why in this episode, you’ll learn techniques and strategies to become more resourceful in business and even how to gamify to make it something that you (and your team) enjoy.

 Click play to hear all of this and…

 (00:00:01) How being resourceful helped me TREMENDOUSLY with a college exam.

 (00:04:26) How YOU can adopt a resourceful mindset.

 (00:09:11) The technique of mind mapping and how you can use it to spark and connect ideas.

 (00:16:16) One of my favorite resourceful strategies that I still use today.)

 (00:22:46) A way to gamify resourcefulness and save money in your team.

 (00:29:37) One of my favorite repurposing stories that’ll blow your mind (about Henry Ford and wood scraps.)

 (00:31:59) Three daily exercises to level up your resourcefulness skills.

 For full show notes, visit

 https://jasminestar.com/podcast/episode425 Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day.   You'll learn exactly how to use social media to grow your business and get sales. 




You CAN Develop Resourcefulness in Business (Here’s How!)

The Jasmine Star Show is a conversational business podcast that explores what it really means to turn your passion into profits. Law school dropout turned world-renowned photographer and expert business strategist, host Jasmine Star delivers her best business advice every week with a mixture of inspiration, wittiness, and a kick in the pants. On The Jasmine Star Show, you can expect raw business coaching sessions, honest conversations with industry peers, and most importantly: tactical tips and a step-by-step plan to empower entrepreneurs to build a brand, market it on social media, and create a life they love.

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You’ve heard me talking about “getting in the room”, right? Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too… …“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.” I get it. Trust me, I do. It seems counterproductive joining a room without being sure it isn’t a fit. But what if you got so good at making the wrong room the right room? Can you imagine how great you’d be at maximizing when you DID get in the right room? In this episode you’ll learn how much of your revenue you should be investing in educational resources, the mindset to have around making investments, and what to do when an investment doesn’t seem to be paying off. Click play to hear all of this and… (00:01:10) The decision-making process behind my $50,000 investment in Gary Vaynerchuk’s program. (00:04:39) A message from my friend and peer, Brandon Kidd, on reinvesting in education and personal development. (00:06:52) My personal experience of investing in education and coaching and what I always consider before saying yes. (00:16:49) How you can make the absolute most of your investments. (00:21:10) The value of seeking discomfort to grow and challenge limiting beliefs. For full show notes, visit jasminestar.com/podcast/episode437 Resources mentioned in this episode:Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices with Brandon Kidd (The Jasmine Star Show)Five Mindset Shifts For Business Growth (The Jasmine Star Show)Letting Your Marketing Work For You with Billy Gene (The Jasmine Star Show)Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day.   You'll learn exactly how to use social media to grow your business and get sales. 




Business Education and Coaching: How Much to Invest and How to Turn Around a “Bad Investment”

Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?) Because I have… In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for their money… boy, just wait ‘til you listen.

 But that’s not all. In this episode, you’ll learn strategies and tips for embracing your purpose, taking risks, and building generational wealth once and for all.

 Click play to hear all of this and…

 You’ll learn the best strategies for smaller businesses to compete with larger players in their industries.

 (00:00:59) How Fawn pioneered her role in the Whiskey industry as a Black woman.

 (00:01:56) The importance of building a brand and what it means to “own the land for the brand”.

 (00:05:32) Context behind the history of the African Americans' struggle for ownership and wealth creation.

 (00:11:26) Fawn’s commitment to sharing her business knowledge, especially for marginalized communities.

 (00:17:35) The influence and origin story behind Fawn’s Whiskey brand.

 (00:19:20) The historical significance of African Americans in the making of Tennessee whiskey.

 (00:20:06) The valuable lesson Fawn learned.

 (00:20:17) The moment Fawn discovered a photo that led to her starting her business.

 (00:25:52) How Fawn raised funds and offered advice to women and people of color in business.

 (00:27:11) The importance of confidence and faith in entrepreneurship.

 (00:30:52) Fawn’s approach to challenges and embracing abundance, even in difficult times.

 (00:35:26) How Fawn finds opportunities in all situations.

 (00:39:10) A framework to overcome conditioning and step into confidence.

 (00:47:03) How “scarcity marketing” helped her brand when they were out of stock.

 (00:50:40) Fawn Weaver shares her strategy of expanding into all 50 states, contrary to industry advice, and the importance of earned media and awards in brand building.

 (00:59:35) How you can pre-order Fawn’s new book, "Love and Whiskey."

 For full show notes, visit: https://jasminestar.com/podcast/episode436 Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day.   You'll learn exactly how to use social media to grow your business and get sales. 




Homeless to CEO: How to Build a Legacy and Generational Wealth with Fawn Weaver

My mentor, Susan Sierota, introduced me to a concept that took me a hot minute to grasp…. But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.”

 If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.**

 But one thing this mindset shift taught me is that the path to true profitability is about aligning with our purpose, not just the revenue. It's about making choices that resonate with our core, even if they seem counterintuitive at first glance. (Phew…how’s that for a cliffhanger?)

 Click play to hear all of this and…

 (00:01:02) The topic of this podcast and its importance for entrepreneurs in making well-rounded decisions.

 (00:02:03) Examples of paradoxical pairs in business and how they can coexist.

 (00:04:12) The benefits of embracing paradoxes and how I was introduced to this concept.

 (00:12:21) An example of a company that’s thriving in the ambiguity of opposites and paradoxes.

 (00:17:40) Two strategies (with practical examples) that’ll help you think BIGGER and embrace paradoxes.

 For full show notes, visit: jasminestar.com/podcast/episode435 Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day.   You'll learn exactly how to use social media to grow your business and get sales. 




Make Better Business Decisions with This One Mindset Shift

Maybe you’ve asked yourself this question… …“What is THIS all for?” It's a question that digs at the heart of purpose, pushing you to consider the true meaning behind the endless amount of work. And to this day, I wonder if my grandmother asked herself this question. She moved to East LA to work in a sweatshop, taking three buses to work after dropping off her three kids at school, one with special needs—getting home with just enough time to put dinner on the table and send the kids to bed. Maybe she knew that one day her hard and treacherous work would pave the way for her granddaughter to not only go to college but to come back to deliver a commencement speech. In this (very short) episode, you’ll learn the four qualities that’ll take you SO far in life and business. Click play to hear all of this and… (00:00:00) My personal (and emotional) experiences at Whittier College. (00:02:35) The four qualities that’ll take you far in life and business. (00:06:50) My words to YOU when finding your purpose and making a positive impact on future generations. (00:07:46) The sacrifices my grandmother made for me to live the life I do today. For full show notes, visit https://jasminestar.com/podcast/episode434 Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day.   You'll learn exactly how to use social media to grow your business and get sales. 




[9 min] The Advice I Needed to Hear When I Started My Business: My 2024 Whittier Commencement Speech

Hear me out: What if you set the bar higher than you could ever imagine… What if you allowed yourself to dream so big that it terrified you simply because you knew you’d have to let go of the things (strategies, offers, businesses) that are currently working, to get there?

 This is what it means to “10x” your goals and when Dr. Benjamin Hardy explained how to do this and why it’s easier than just “2xing” them—my mind was blown.

 Perhaps one of my favorite moments of the episode was when he said, "Going for an impossible goal forces you to let go of a lot of what you thought was true, and that's the beauty of it—it forces you to let go of outdated models and perspectives." OK, WOW.

 In this episode, you’ll learn the importance of exploring and pursuing impossible goals and the mindset that will help you develop the strategies to achieve them.

 Click play to hear all of this and…

 (00:03:43) How Dr. Benjamin Hardy helps people and organizations achieve impossible goals.

 (00:05:51) The concept of “10x is Easier than 2x”.

 (00:06:53) Why we must reframe the past to shape the present and future.

 (00:08:13) A conversation on how your future self determines who you are in the present.

 (00:10:51) Factors that stop entrepreneurs from reaching 10x goals.

 (00:13:22) The BEST way to reframe the past.

 (00:14:59) What it means to set a high floor for goals and filter out strategies to achieve impossible goals.

 (00:17:01) The 80/20 principle and its importance when achieving impossible goals.

 (00:23:14) The purpose of setting big, audacious goals and why it’s a good thing they create a “crisis in the present”.

 (00:37:42) How to deal with challenges and limiting beliefs when going after impossible goals.

 (00:38:16) The role risk and resources play in pursuing ambitious goals.

 (00:40:39) Dr. Benjamin Hardy explains how you can use the future as a tool.

 (00:50:45) Sneak peek of the upcoming book release of Dr. Benjamin Hardy.

 (00:53:44) Dr. Benjamin Hardy explains what you need to unlearn and let go of when pursuing impossible goals.

 (00:55:28) The importance of “psychological flexibility” in creating a new identity.

 For full show notes, visit jasminestar.com/podcast/episode433 Register >>HERE<< for my upcoming masterclass, How to Plan, Create and Execute a MONTH of Social Media Posts in ONE Day.   You'll learn exactly how to use social media to grow your business and get sales. 




You CAN Develop Resourcefulness in Business (Here’s How!)

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